Information Architecture & Usability

Information Architecture and Usability considers the ease with which visitors can access and use the web site and this can greatly influence a web site's success. Research shows that Internet users will put up with a difficult-to-use web sites if the content is very good, but if they have to work too hard or wait too long to find the information they came for, they are less likely to come back.

Standardised techniques would be incorporated when designing and developing sites to take information architecture and usability into account.